Top Myths About Promotional Modeling Careers

Top Myths About Promotional Modeling CareersTop Myths About Promotional Modeling CareersIf youve ever attended a trade show, convention, concert, bar, launch party, or other live event, chances are youve chatted with at least one promotional model. These beautiful, outgoing, and personable men and women are hired to grab customers attention and leave a lasting impression. Theyre a popular form of advertising and marketing and are a huge asset to any event. However, even though promotional models are used by companies around the globe, not a lot of people know exactly what promotional modeling involves. Here are some of the most common misconceptions You Need to Have Modeling Experience Even if you have no promotional modeling experience or modeling experience of any kind, chances are you have related experience that companies are looking for. Have you waited tables or dealt with the public in another way? Worked in retail? Done some acting? Great Be aya to mention these things. T hese kinds of skills are exactly what model agencies and brands are looking for in a promotional model. Promotional Models Always Wear Skimpy Clothes Sure, some companies want their models to show up in a bathing suit or nothing but body paint and high heels. But thats not always the case. You could also be asked to wear jeans and a logot-shirt, a team jersey, or another not-so-revealing outfit. Just like other types of models, promotional models have the right to set boundaries with regards to clothing and products and only choose jobs theyre comfortable with. Male Models Are Never Hired to Be Promotional Models While its true that most promotional models are women, that doesnt mean that there isnt a need for male promotional models. It means that jobs are a little harder to come by and competition is a little stiffer. Just like their female counterparts, male promotional models must be attractive, friendly, outgoing, smart, and reliable. If you tick all of the boxes, your best bet is to submit your photos to a reputable model scouting company like ModelScouts.com where they know exactly where male promotional models are needed. Promotional Models Are Uneducated and Flaky Promotional models are the beauty and the brains behind the brand. In addition to being attractive, they also have to be articulate, reliable, a born salesperson, and know the product inside and out. They have to memorize an enormous amount of information to inform customers and answer all of their questions, all the while being outgoing and friendly. Many promotional models are working on (or already have) a college or university degree, and find they learn valuable marketing, business, and entrepreneurial skills while on the job. You Need Professional Photos Agencies and brands arent looking for expensive photos with fancy lighting and plenty of Photoshop. Thats because promotional modeling is 100% face-to-face interaction and clients need to know that the model theyre hiring looks exactly like their photos. So, snapshots are fine Its Easy Promotional models only stand around and hand out drinks, gifts, and brochures, right? Wrong. So wrong. As mentioned above, promotional models are essentially an employee of the brand and therefore have to be as knowledgeable as possible. It also takes a special kind of person to keep a smile on their face for 812 hours at a time, not to mention possibly standing in stilettos for half a day. Not easy. Promotional modeling doesnt lead to other modeling jobs While working as a promotional model, youll have endless opportunities to network with agencies, brands, and other important industry insiders. If youre interested in furthering your modeling career, these important connections can be an in to commercial modeling, fashion modeling, or even acting. It is all the more reason why you should be as friendly and outgoing as possible You never know what your promotional modeling job could lead to.

Think Like a CMO

Think Like a CMOThink Like a CMODo you aspire to be a chief absatzwirtschaft officer? You first have to think like one. And to think like a CMO, you need to get plugged into whos influencing them, the topics theyre discussing and the absatzwirtschaft content theyre reading.Whats on the minds of komplementre metalloxid-halbleiter today? Well, you can tell a lot by what they share on Twitter. And thanks to Leadtail, we now know.Leadtail analyzed 241,148 tweets from 1,289 CMOs that were published on Twitter during the first quarter of 2016. The results provide a snapshot of the issues CMOs are focused on and the influencers and ideas that are currently shaping their marketing worldview.If you dont want to fall behind in your marketing career, you should start thinking like a CMO, says Karri Carlson, Leadtails vice president of social insights. You need to digest the content CMOs read, follow the right people and engage in the right conversations on the right topics.Top influencers of CM OsTheres an interesting mix of people that CMOs favor with mentions and retweets, Carlson says. Some influencers are practical and tip-oriented, while others are inspirational or conversational. There are evangelists for their companies like ValaAfshar (Salesforce), Jack (Twitter), and Randfish (Moz) and agency leaders such as JayBaer (Convince Convert) and MargaretMolloy (Siegel+Gale). There are also individuals who fully lean into engaging their audiences like TedRubin. Adds Carlson Rubin has really found the path to influence by being authentic, personal and heavily engaged in discussion with his followers. People like BryanKramer and TamaraMcCleary have also effectively built influence with this approach. Hot CMO topics on TwitterIt will come as no surprise that the top hashtags used by CMOs were marketing and socialmedia. But visionary CMOs continue to drive the ascent of tech, IoT and innovation within the hashtag ranks.The need and interest for information surrounding the in tersection of marketing, creative and tech is clear. When you look at topics like data as a service and the Internet of Things, these traditionally might have been in the wheelhouse of the CIO or CTO, but its come over the proverbial wall to the CMO, Carlson says. CMOs are digital change agents and company leaders are increasingly turning to CMOs for insights on developing big, longer-term visions for new lines of business around IoT.The most shared marketing contentAdweek, Advertising Age and Marketing Land topped CMOs most-shared list. These outlets have done a great job gaining email subscribers with highly active list-building efforts. And people share what they read, says Carlson, noting that those three publishers share a steady stream of quality content and didnt rise to the top based on just one or two viral posts.Moreover, remember three years ago when everyone was talking about how brands needed to become publishers? Carlson says that CMO.com, HubSpot and Moz are a few exa mples of that early cohort of brands that actually achieved it. Says Carlson These brands do such a good job of creating and distributing useful content that theyre considered credible publishers in their own right - not just vendors hawking software.Leadtail works with innovative companies to develop social media strategies that leverage social insights research. Learn more at Leadtail.com or follow Leadtail on Twitter.SEARCH MARKETING JOBS

Whatever You Do, Dont Follow the Rules

Whatever You Do, Dont Follow the Rules Whatever You Do, Dont Follow the Rules This morning, I was reading one of my favorite career-related columns, Heather Huhmans Examiner.com column, and came across her interview with Katy Piotrowski, author of “The Career Coward’s Guide to Job Searching.” The first tip was this: Follow job application instructions to the letter. After running a job ad, one hiring company received 116 applications, yet only 27 of the applicants had followed directions correctly and submitted the three pieces of information (application form, résumé and references) requested. “If job seekers miss the basics in applying, how will they handle the more difficult details on the job?” asked the hiring manager. Good question. But with 116 applications, how does anyone have a chance of standing out or being evaluated properly? My advice is a little different first, apply to the job and yes, follow the instructions. Its like they say about the New York Lottery hey, you never know! But then the real work starts. Your goal is to get referred into the company by a current employee, so that the hiring manager receives your resume from someone he or she trusts. First, ask everyone you know if they know anyone at the company. If not, go online. Search your network on LinkedIn. Dont see anyone? Search the whole of LinkedIn looking for people who work at that company. Look for people who are second degree contacts (meaning they know someone you know) and then ask your friend for an introduction. One note: Be honest about why you want the introduction its important that the company employee accepts your request knowing what he or she is getting into, because this means they will be far more likely to help you. Cant find anyone on LinkedIn? Do internet searches looking for blogs written by people at that company. (Use Technorati to search). If you find them, make contact with the blogger. Read back through their posts and then send a nice note complimenting or discussing what they have written. If they write back, you can casually ask Hey, whats it like to work there? I saw a vacancy advertised and wasnt sure if I should apply. It might not work, but it might just get you an introduction. Lets say you cant find someone to introduce you. You can still go further than the other 115 people who are following the rules. First, try to find out the name of either the hiring manager or someone who works in that department. Search Twitter looking for people who work at the company. Or use Google to track down the names of employees. Research the company website looking for names and see if you can figure out the email protocol from any published email addresses. This means that if you have discovered Sam Smith is the hiring manager, you can now guess that his email address will be sam.smith@.. or ssmith@.. When you do find contact information, send an enthusiastic but short email explaining that you have applied for the position as directed, but that its such a great fit that you wanted to reach out directly. Include the 3 or 4 key points that prove you are the right person for the job. Be upbeat, positive and above all focused on how you can help the hiring manager reach his goals. If you cant find email addresses or you prefer the phone, try calling the company and sweet-talking the receptionist into telling you who the hiring manager is. You may even get through to talk to him. This isnt an exhaustive list by any means these are just a few ideas for going the extra mile with a job application. You may have better ideas (and Id love to hear about them in the comments). The point is that if you do something more than everyone else, you will be more successful than everyone else and whatever you do, dont follow the rules!